About us

A story of originality and success.

The ambitious and successful story began in 1963.

At that time Mohammed Mubarak Ali joined the (ROLEX WATCH COMPANY- ARABIA -LIMITED) in Aden. The situation in Aden at that time; A British Colony and a Free Port, allowed ROLEX WATCH COMPANY-ARABIA-Limited to serve Rolex and its clients in Yemen; East Africa and parts of central Africa.

In 1965, in order to improve his abilities; to serve the brand and its clients; Mr. Mubarak was sent to: Rolex watch Company in Geneva to attend a training course in the CONSUMER SERVICE DIVISION and also to attend another course in Lausanne at the (lE Centre International De La Fédération Horlogère Suisse) for Retail Selling and Store Management.

Thus, when ROLEX WATCH ARABIA LIMITED left Aden in 1967 Mr. Mubarak was well prepared to take over the business to continue serving Rolex clients in Yemen.

The elite of Yemen community, high grade professionals, the commercial and financial community receive the honest, descent and proper service from a unique brand and the well-prepared party handling its business in Yemen.

The decent service for their clients is our main line of business.

Wider and more successful continuation of this line in Yemen will continue. What was started as a one-person successful career grew to a first-class family business.

-In 1968 we began in Aden under the name Swiss watch company.

-In 1970 we started our business in Sanaa

-During 1982 we changed our trade name to AL Ekliel for all business in Yemen.

-In 1989 we started our branch in Taiz.

Relentless efforts and devotion will never stop. The story will have no end as we were and will always be sincere in our goal to maintain an excellent level of service and distinction.

Our contribution is continuous.